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Software/B2B in Digital Media / E-commerce Sector
Located in Victoria, Canada
CEO is Murray Galbraith
Offering Launched, < 10 Employees
Algorithm leverages machine learning and statistical analysis to predict what content will be of interest to a reader and deliver ads at the moment readers want to see them. Addressing market pain of low ad and conversion rates , high bounce rates.
Enterprise Digital Media sites between 10 million - 400 million page views a month with $500,000 in annual sales. Behavioral market spend was $1.7 billion in 2010 and forecasted to grow to 2.7 billion 2012.
Focus on content and personalizing user experience for user. Offering of business intelligence to site owners via intelligent dashboard with alerts , predictive modeling and predictive analytics. One stop shop for site sales and marketing team.
Prototype launch focusing on beta customers. Beta roll out offers will be made to digital media portals, e-commerce sites (Abebooks) & potential channel partners in the analytics field such as WebTrends and Omniture and to major ad agencies.
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