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The Method Behind Today's 'Unicorn' Madness

TheFunded.com News

Posted by donAdeo on 2015-11-20

PUBLIC:

Billion dollar companies are being created at a faster pace than ever before, so there are plenty of opinions in the "bubble or bust" debate. I won’t bore you with more. However, if you look at it objectively, there is a method to the “madness” of these so-called “Unicorn” companies.

I just published a detailed analysis on Forbes in an article titled How to Build a Billion Dollar Company: The Method Behind Today's Unicorn Madness.

I would love your feedback on this post, but to provide a quick summary:

The most recent Unicorns are being developed in as little as 36 months, with the combination of strong Founders, forward-thinking investors, and aggressive teams using a cycle of three main tactics:

1. The "Push" (a ridiculously ambitious growth plan outlined by companies with their investors)
2. The "Markup" (an enormous funding round that values the startup at a valuation that assumes flawless execution of the growth plan outlined in the “Push”)
3. The "Backfill" (the small period of time where the company needs to executive the plan and live up the value they pledged to create)

The Unicorns you are seeing today are the companies that have been able to successfully execute this cycle of Push -> Markup -> Backfill until hitting the billion dollar valuation in their latest “Markup”.

As for the teams that try but fail to execute this cycle? These companies typically return the remaining capital to their investors (ex. Secret, Homejoy), get acqui-hired (ex. Slide), or pursue drip funding.

Take a few moments to read the article here, and if you have thoughts, please leave comments on the post. I would love to hear them.

Also, quick sidenote: the Founder Institute (a company launch program born out of TheFunded.com) is currently enrolling in over 30 cities worldwide, and I will personally be leading the upcoming Silicon Valley Chapter. If you or somebody you know could use help launching a tech company, check it out.

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