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Fund: Ariadne Capital

Posted by Anonymous on 2013-06-14

PUBLIC:

I note that many of the comments here are 5+ years old, so I think it’s worth adding some updated opinion as the world has a habit of changing over time.

Julie Meyer is a formidable force for good in the British/European entrepreneur scene. She is fantastically well connected, and to the right people (which is no small thing if you have a b2b product and speed to market is key), understands the difficult dynamics of startup life, has real empathy, business insight and she will do as she says. If I had a penny for every VC who said they’d do something and didn’t….

It is true that Ariadne isn’t running a big fund, but that’s ok. Julie works tirelessly to help fund European entrepreneurs at the earliest (read 'hardest') stage and has successfully deployed capital. Furthermore, she believes passionately in the spirit of entrepreneurship and is a true champion of those who try.

I have observed Julie operating at startup Board level – behind closed doors where difficult decisions are made and real strategy is formed. She is energetic, creative and adds tremendous value and insight. She encourages the entrepreneur to think differently about their business model, asks insightful questions and is unafraid to dig deeper, at all times with a positive, proactive demeanour that is inspiring.

If you want an ex-banker/consultant/accountant with zero operating experience giving you money and advice from an ivory tower, then take your pick of the countless European VCs on offer. But if you seek someone who is wisened by experience, will open doors, help you navigate choppy waters and tirelessly stand by you when the chips are down, then Julie is your woman.

Whatever you do, make sure you know exactly what skills you want from an investor and then seek them out. If you don’t, you will only end up disappointed and critical of those trying to help.

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