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Does Television Advertising Really Work?

Fund: Madrona Venture Group

Posted by susan.rits on 2012-05-03

PUBLIC:

I pitched this VC last year and found them less than informed about our industry (television advertising) and our business (mCommerce). I don't remember who we pitched to, but he made a a lot of naive comments like "do people really want to buy something they see on TV?" and "I don't think mobile commerce is likely to catch on." I think most ad agencies would dissolve in a fit of giggles by these questions. Unfortunately, at the time I was not so amused. Our company is a technology-driven television ad agency that makes mCommerce companion apps for TV shows.

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