Posted by Jonathan Greechan on 2011-07-08
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One of the early topics in the Founder Institute curriculum is "Startup Research". Below are the video and slides of a Startup Research lesson to the Silicon Valley program by Adeo Ressi, Founder of the Founder Institute.
The talk provides an overview of how the character of different markets affects the reality of operation, how good research is critical to helping a founder understand both the journey and the destination, and how founders cannot escape the realities of the market that they are in. It is a very informative lesson and provides many practical tips for performing diligent market research before diving into a market.