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2
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A Unique Firm and Not Bush

Fund: Rustic Canyon Ventures

Posted by Anonymous on 2007-06-24

PUBLIC:

I have been on both sides of the table working with many venture funds. To be fair, I have rarely seen a "bush league" professional venture fund. Yes, you have to deal with some egos but then again, I haven't seen many good CEO's that don't carry a healthy ego when they need to. Sometimes, you need to realize that your business plan is not a match for certain funds and as such, you need to move on and find ones that are a better match.

In the case of Rustic Canyon, yes they did invest in my company but I can honestly say that their due dilligence process was extremely thorough and very analytical. The data was shared and discussed. I didn't necessarily agree with all of their findings but in the end, I could understand the logic they were using. This is in no way a Bush League operation. Post close, they, along with my other lead investors, continue to add value and have specific epertise on hand that I can (and do) leverage.

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