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Sequoia the Devil You Know

Fund: Sequoia Capital

Posted by scottdunlap on 2011-01-28

PUBLIC:

I enjoy pitching Sequoia for one simple reason. They are the purest form of greed on Sand Hill Road. If you have something that fits their model, few VC's will do more to help make that a reality, including stepping all over you (which, BTW, they should if you slow it down).

The Sequoia pitch is simple:

1) What it does.
2) Which of the 7 deadly sins does it serve. Yes, this is actually part of their screening. All great investments fundamentally feed one of the 7 deadly sins, which in turn creates an internal need to use it and share it with others. It's not stupid, it's genius. Just a little short on the ethical spectrum.
3) How it grows 1000x per year. Yes, that's the growth rate of their best investments over the last 20 years. Don't think of this as an elitest criterium, think of it as a challenge for you to see the highest growth areas of your business.
4) Data that backs up 2 and 3.

If you have something growing like mad, pitch Sequoia. If you have a hunch and some theories, don't bother unless you can build something that proves it in less than 30 days.

Sequoia doesn't want to be your friend. They want to get rich. You can decide whether or not that's what you want, but they will be that voice for sure.

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