Posted by donAdeo on 2010-11-03
At our last Founder Showcase event, a number of investors complained to me about the weak elevator pitches they were hearing from the entrepreneurs in attendance. I then went on stage and explained how to pitch a startup correctly, focusing on a one sentence format. The formula that I presented is easy, but most entrepreneurs manage to screw it up, nonetheless. Most people add useless adjectives, define their audience too vaguely, and have a weak value proposition with no secret sauce.
How much better would the world be if every startup could explain their business well in one sentence?
In the video below, I outline an easy way to nail the opening to your pitch. It's what I like to call, "Madlibs for Pitching";
THE MADLIBS FORMAT:
My company, _________,
is developing __a defined offering__
to help __a defined audience__
__solve a problem__
with __secret sauce__.
TechCrunch did an article on this formula earlier today as well.
Need more help? If you are in the Silicon Valley or Seattle areas, I'm hosting free hands-on workshops to help improve your "Startup Ideation" and pitching;
Silicon Valley Ideation Bootcamp
Friday, November 5th, from 6 to 8 PM
Seattle Ideation Bootcamp
Wednesday, November 10th, from 6 to 8 PM