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Relaunch or Transition?

TheFunded.com Advice

Posted by Anonymous on 2010-04-12

PUBLIC:

My company will relaunch in July. We took our site down and completely shut down operations until the relaunch. However, someone was explaining to me that we should have kept out site up and operations moving forward and just let our customers know that we would be transitioning to a new format come July. My question is, is it better to relaunch fresh with a new look and feel or is it better to show modest transitional change over time?

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