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Apply the "Mom" Test to These Folks

Fund: Keiretsu Forum

Posted by engineer on 2010-01-25

PUBLIC:

As a guest I attended a few of these meetings, and followed through with some of the companies pitching. Each of the meetings I attended at least one of the companies got funded. So 1/5 or 2/5 closed some money in each of the meetings. I pitched and was not successful.

In hindsight the advice I can offer is this: If you have a technology play, keep it very very very simple, or seriously consider not going. Probably 95% of the members have the computer and mobile phone sophistication of my 79 year old mother. I am not being sarcastic with this. For her age my mom is great with these things, but she isn’t the person that can evaluate a technology driven startup.

They do have some experts for mobile, computer, etc. but there are only a couple of them in the room. The rest are simply not in a position to make a financial decision if your product is very technical.

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