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Good Pitch and Competent People

Fund: Primera Capital

Posted by T160 on 2009-12-21

PUBLIC:

I did not conclude a deal with Primera but would have liked to do so. We ended up going in a different direction with respect to funding based on other criteria.

Ori and his team are very competent operating execs. Their questions are relevant and their references are excellent. Primera is very focused on building valuable companies and really understands that excellent returns are a function of building a sustainable business rather than a singular transaction.

They are on my "A" list of investors.

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