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Quick Decisions, Good Terms, Good Operating Assistance

Fund: Leapfrog Ventures

Posted by OtherPeoplesMoney on 2007-05-04

PUBLIC:

Being a smaller firm, the Leapfrog Ventures partners were able to come to a decision quickly. Some larger partnerships that we talked to took a long time to get consensus within their teams before generating term sheets. We decided to go with Leapfrog for a Series A, instead of some much larger funds, because they were quick decision makers and we agreed on some decent terms. We also thought that they might be more amenable to working with founding management teams, rather than some other firms that have a reputation for being more invasive.

Post-funding we found that Pete Sinclair was great to deal with, and provided very helpful operating assistance. He gets our business, and is a real advocate for us. Leapfrog has also been supportive in follow-on financing.

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