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If You in on Demand, Get Them

Fund: Emergence Capital Partners

Posted by jasonlk on 2008-02-27

PUBLIC:

If you are building an on-demand company, first, try to avoid VC funding and try to fund it from cashflow.

Failing that, try to get Emergence. The bottom line is the team there has spend the best part of the past 5 years doing nothing but invest in the SaaS/on-demand ecosystem. As a result, for us, they have done an outstanding job with candidates, and insights into our business model that can only come when you have multiple partners just living and breathing basically more or less one thing.

They do not have the biggest fund so obviously alone they can't take you all the way there. But if you have some early traction in on-demand and want to grow, try to get them. It has worked out very well for us.

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