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They Do Their Homework

Fund: Azure Capital Partners

Posted by former exec on 2008-02-21

PUBLIC:

Azure was the lead investor in my last company. We met with them for over a year before they made an investment. They were very focused on our execution and really did their homework on the market and opportunity. Once on board they remained active and pushed hard on meeting plan. They are extremely supportive of the teams that they back and perhaps to a fault, are hesitant to make changes.

The guys remained supportive when the seas were choppy and followed their money when "things took longer than we anticipated"

Be prepared for a tough but fair negotiation.

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