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Reduce Time by Going Online

TheFunded.com Advice

Posted by Anonymous on 2008-01-18

Tags: Pitching Materials Tools

PUBLIC:

An online pitch and diligence room can save you a lot of headaches and time by getting ready up front... As a general rule of thumb, it is best to pitch as many venture firms in as little time as possible, and then aggressively follow-up with the best leads. Once you have interest, you need to get information out quickly. Here are some pointers for generating interest and syndicating materials by leveraging online resources:

>>>> Develop an Online Pitch Room: Polish your pitch materials and put them in a customized web site for download (the non-confidential materials, that is). The site can be very simple (one page), but it needs to have your branding. Also ensure that everything is password protected and that anyone who views the materials is tracked. Track each login and each document downloaded. If possible, add a screencast or video pitch to better sell your offering.
>>>> Invite Target VCs: Research 25 to 75 appropriate venture capitalists and invite them through a two paragraph email to speak with you, including a link to the Pitch Room in your email. Invite one partner per fund, and try to have some type of reference, such as an introduction by another CEO. Anyone that you invite should be given a custom username and password for tracking purposes.
>>>> Follow-up on the Results: Keep a careful eye on the activity over the next two to three weeks, and call the partners that have downloaded the files and logged in to the site. Wait to call until at least three days until after the files were downloaded. Write off funds that have not engaged. Take a lack of follow-up as a sign to avoid.
>>>> Develop a Diligence Room: Make sure that all of your key corporate documents, financials, budgets, resumes, contracts, etc. are all in a digital format (PDF") and online in a secure location. This could be a SharePoint server, for example. Once you have interest from a VC, they will quickly want to dive into the diligence, and you need to be ready. Like with the Pitch Room, make sure that you track all activity in the Diligence Room by individual VC.

Of course, nothing ever works out exactly as planned, but you will never lose by being prepared and one step ahead. Inevitably, you will need to face-to-face pitches and compile a ton of custom diligence. However, being ready up front will save you a ton of downstream hassles. Do other Members agree" What other experiences have Members had with online pitching and diligence solutions"

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