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Unable to Understand Customer's Business Needs

Fund: Accel Partners

Posted by Anonymous on 2007-12-13

PUBLIC:

Overall, they were good and spent a fair amount of time. But they couldnt transcend the prevailing shallow "IT" and application orientation of enterprise software to a business context or purpose oriented one.
"What space are you in...""There isn't one. This is an emerging area - something that allows storage, organization, communications, and access through search in a unified way. For emails - data, and documents! It is the future!.
"No - it cant be; you've got to decide are you in emails" or Document management" or data management"" But we are all of that and process automation...
"No, that is a different space ...."
Anyway, thats how the conversation went for about 4 or 5 sessions and then we got the no-phone call no-email brush off. I wonder how new ideas can florish if they must fit into a specific shoe box in a pigeon holed cupboard.

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