TAG: Pitching
Due Diligence, Part 2
TheFunded.com Discussion
Posted by Anonymous on 2009-03-03
Tags: Pitching Due Diligence
Finders Fee for Fund Raising
TheFunded.com Discussion
Posted by Anonymous on 2009-02-03
Tags: Pitching Intermediaries Fees
Creating and Sustaining the "Buzz"?
TheFunded.com Discussion
Posted by Anonymous on 2009-01-23
Tags: Pitching Strategy
Building Community in a Struggling Economy
TheFunded.com Discussion
Posted by Anonymous on 2009-01-21
Tags: Pitching Economy Vision
Send Me a Deck. Yes or No and a Response?
TheFunded.com Discussion
Posted by Anonymous on 2009-01-08
Tags: Pitching Rejection Responses
How to Handle New, Direct Competition During Fundraising
TheFunded.com Discussion
Posted by Anonymous on 2009-01-06
Tags: Pitching Competition
Wasting Time in New England?
TheFunded.com Discussion
Posted by Anonymous on 2008-12-01
Tags: Pitching Location
Understanding the Process Better
TheFunded.com Discussion
Posted by Anonymous on 2008-11-21
Tags: Pitching Strategy Process
A Pitch is a Conversation Not a Lecture
TheFunded.com Advice
Posted by sparrow on 2008-11-20
Tags: Pitching Strategy Style
It's an easy trap to fall into. You've labored on your powerpoint presentation, you got nice graphics into it, you followed Guy's advice http://blog.guykawasaki.com/2005/12/t..., you practiced your pitch, and now you're ready to rock and roll.
You're a little nervous but feeling good. You go in and start your presentation, and you're on slide two, and the VC asks "What's the business model here""
No problem, you're ready for him. "I'll get to it on slide 7, let's go through the product first."
Stop! I know it' s hard to change the flow, but expect to do it. Go ahead and jump to slide 7 and give him 10 seconds to read the slide and then explain the model. 10 seconds should be enough since you don't have that much text on a slide, or you shouldn't and even if you did, it wouldn't matter since most VCs have ADD and won't take more than 10 seconds to read anything. The one exception is anything related to finance. But to get back to my main point (VCs are not the only ones with ADD), focus on what the other side is interested in and answer the questions in the order that they are presented.
Usually, one question will lead to the next and you'll find that you're referring to the presentation as support material rather than guiding the discussion.
So why do you need the powerpoint deck" As I just mentioned, it's support material, but it also helps you make sure you've covered everything. When things slow down in the conversation or when your time is almost up, go back through the presentation, and double check that you haven't missed any critical information.
As part of the conversation you'll hear some criticism or doubt about your product, your direction or something else in the presentation. Your gut reaction is to argue, mine is. They're not getting it. Stop yourself. Instead ask question to help you clarify why their thinking is different than yours. There are several reasons to do this.
1. They don't know your company and probably the space it's in nearly as well as you do. On the other hand, they've been exposed to a lot more companies than you have. You're getting free advice. Listen to it and try to absorb. I've talked to three VCs in the last 4 weeks, and two of them gave me good insight which helps me fine tune my model.
2. If they have this objection other VCs might have it too. Listen, learnd and maybe next time you do a pitch you'll be better prepared to answer this issue, or tackle it in your presentation.
3. Arguing has the potential of making you look defensive and uncooperative. Will they really want to invest in someone with these traits.
Having said that, if they challenge one of the basic assumptions of your plan and you've considered and rejected their arguments, it's perfectly OK to present this. "Yes, we've heard from other people that they thought that the markets can't be any bigger than 250,00 users, but actually a Gartner report in Feb of 2008 shows that there are at least 5,000,000. The reason the market is understimated is that most of these people are in Asia and the web analytics don't count them."
Here you scored a point. You thought of the problem researched it, and can provide supporting data.
In summary, try to reach a good balance of give and take. Talk about your product, show that you're excited about it, but listen. I certainly try to.
PRIVATE: Members Only (99 Characters)First Partner Meeting
TheFunded.com Discussion
Posted by Anonymous on 2008-11-14
Tags: Pitching Partners Meeting
About to Pop My Cherry.
TheFunded.com Discussion
Posted by Anonymous on 2008-11-12
Tags: Pitching Materials
Cda/Nda with VC; Asked for One and Got It. So is This Getting Common?
TheFunded.com Discussion
Posted by Anonymous on 2008-11-06
Tags: Pitching NDA
An Old Question From a Newbie: How to Get Introduced to a VC?
TheFunded.com Discussion
Posted by Anonymous on 2008-11-05
Tags: Pitching Introductions
Ball Passed to an Associate Before the Call?
TheFunded.com Discussion
Posted by Anonymous on 2008-11-05
Tags: Pitching Strategy Associate
The Definition of Traction
TheFunded.com Advice
Posted by Mr. Smith on 2008-11-03
Tags: Pitching Traction
Traction is the buzzword of fundraising these days. It is required by many, and understood by few. Here is an attempt at defining traction for all parties in the fundraising cycle.
1. The Idea: How strong is the fundamental idea and underlying revenue model" Does it make complete sense, and is it backed up by published industry data"
2. The Team: Have you assembled a group of domain experts that can execute the idea and the model" How seasoned are the experts that you have assembled"
3. The Prototype: Do you have a prototype of your offering that is compelling to the target audience" How polished is the prototype"
4. The Launch: What is the reaction among trade journals and other media outlets regarding your product launch" Is it well covered and well regarded"
5. The Adoption: How many target customers have adopted your offering and is the growth rate substantial" Are you experiencing a high level of customer satisfaction or a concerning level of churn"
6: The Revenue: Have you started to derive revenue from your offering and is that revenue either ahead or behind or model assumptions" What variables have changed from your assumptions"
7. The Profitability: How profitable or near profitable is your model once in operation, and are there untapped revenue opportunities for future revenue growth"
8. The IPO: How long until you can take your company public, assuming two years of fast growth, audited financials, and profitability or near profitability"
Most venture capitalists, for better or for worse, tend to invest in phases 4 and 5. VCs like the potential upside without the too much details from phase 6, though many investments occur at the start of phase 6, before any details can be conclusively determined. Any other thoughts"
PRIVATE: Members OnlyShow Me Traction
TheFunded.com Discussion
Posted by Anonymous on 2008-11-03
Tags: Pitching Traction
To Take a Meeting or Not?
TheFunded.com Discussion
Posted by Anonymous on 2008-11-03
Tags: Pitching Strategy
Overcoming Gatekeeper Type Hurdles?
TheFunded.com Discussion
Posted by Anonymous on 2008-10-30
Tags: Pitching Strategy Gatekeeper
How to Interrupt Interrupters?
TheFunded.com Discussion
Posted by Anonymous on 2008-10-30
Tags: Pitching Presentation Partners
VC Wants Presentation Before Meeting...Yes or No?
TheFunded.com Discussion
Posted by Anonymous on 2008-10-30
Tags: Pitching Presentation
Stupid Questions: How Do You Deal with Them?
TheFunded.com Discussion
Posted by Anonymous on 2008-10-27
Tags: Pitching Presentation
Persistence or Nuisance?
TheFunded.com Discussion
Posted by Anonymous on 2008-10-17
Tags: Pitching Rejection
Looking for Advice on Early Stage Pitching and Funding
TheFunded.com Discussion
Posted by Anonymous on 2008-10-17
Tags: Preparation Valuation Pitching
First Agree on a Second Date Before Trying to Meet the Parents
TheFunded.com Advice
Posted by RichieBlueEyes on 2008-10-14
Tags: Pitching Strategy Terms
This is basic advice, applicable to any sales situation and a mistake people often make. If you are meeting a potential client (or investor) first make sure they are interested in your product (your company) and agree to go out again (meet again) and provide more background on yourself (your materials) before trying to to sneak into the bedroom and score (discuss terms). Often times terms come up early, I'd recommend saying "first lets see if we click before talking specifics" and drag it out a bit... a meeting or two .... before talking numbers. This way, you know there is an actual interest, potentially leading to a term sheet before entering any type of negotiation which can cause the whole thing to go sour if there is a disagreement. However, if you already are all over each other, you're more likely to settle the disagreement then storm away unhappy. This holds true for selling anything. First gain interest, then sell. Many people just jump the gun and try to sell before knowing if they customer wants anything and while it can work, it changes the tide of leverage.
PRIVATE: Members Only
