recently rated:

Rated by 27

4.0 3.7 2.8 2.8 3.4

3.3

Index Ventures

Certified

$$$$$ Geneva, Europe

top rated funds:

Rated by 12

4.2 5.0 4.4 4.2 4.6

4.5

Rincon Venture Partners

Certified

$$$$$ Santa Barbara, CA, US West

Rated by 22

4.8 4.7 4.6 3.5 4.4

4.4

Foundry Group

Certified

$$$$$ Boulder, US Central

Rated by 11

4.8 3.5 4.1 4.3 4.1

4.2

Silverton Partners

 

$$$$$ Austin, US West

Rated by 19

4.3 4.2 4.1 3.6 4.4

4.1

New Atlantic Ventures

Certified

$$$$$ Reston, US East

Rated by 39

3.5 4.0 4.4 4.1 3.9

4.0

True Ventures

Certified

$$$$$ Palo Alto, US West

Rated by 10

4.3 4.3 4.0 4.0 3.0

3.9

Andreessen Horowitz

Certified

$$$$$ Menlo Park, US West

Rated by 30

3.3 4.1 4.1 3.9 4.0

3.9

Leapfrog Ventures

Certified

$$$$$ Menlo Park, US West

Rated by 30

4.0 4.2 4.1 2.9 4.2

3.9

406 Ventures

Certified

$$$$$ Boston, US East

Rated by 63

3.9 3.9 3.8 3.5 4.0

3.8

First Round Capital

Certified

$$$$$ San Francisco, US West

Rated by 11

3.9 4.2 3.2 3.6 4.0

3.8

Mangrove Capital Partners

Certified

$$$$$ Luxembourg, Europe

Rated by 43

3.8 4.1 3.4 3.6 4.1

3.8

RRE Ventures

Certified

$$$$$ New York, US East

Rated by 27

3.8 3.6 3.8 3.8 3.6

3.7

FLOODGATE

Certified

$$$$$ Palo Alto, US West

Rated by 105

4.7 3.7 3.7 3.0 3.5

3.7

Sequoia Capital

Certified

$$$$$ Menlo Park, US West

Rated by 31

3.9 3.8 3.7 3.4 4.0

3.7

Altos Ventures

Certified

$$$$$ Menlo Park, US West

Rated by 11

3.6 3.7 3.6 3.8 3.4

3.6

Flywheel Ventures

Certified

$$$$$ Santa Fe, US West

Rated by 20

3.5 3.3 3.8 3.6 3.9

3.6

DFJ Mercury

Certified

$$$$$ Houston, US Central

Rated by 16

3.6 3.5 3.8 3.5 3.5

3.6

August Capital

Certified

$$$$$ Menlo Park, US West

Rated by 10

4.0 3.8 3.9 2.8 3.7

3.6

Updata Partners

 

$$$$$ Red Bank, US East

Rated by 62

3.7 3.6 3.4 3.4 3.9

3.6

Trinity Ventures

Certified

$$$$$ Menlo Park, US West

Rated by 10

3.5 3.8 3.7 3.4 3.8

3.6

IDG Ventures SF

Certified

$$$$$ San Francisco, US West

Rated by 20

3.5 3.6 3.5 3.2 3.4

3.5

Wellington Partners

Certified

$$$$$ Munich, Europe

Rated by 12

3.2 3.6 3.4 3.0 4.2

3.5

DN Capital

 

$$$$$ London, Europe

Rated by 18

3.2 3.5 3.3 3.1 3.8

3.4

Blumberg Capital

Certified

$$$$$ San Francisco, US West

Rated by 19

3.8 3.1 3.4 3.2 3.3

3.4

Draper Richards

Certified

$$$$$ San Francisco, US West

Rated by 14

2.8 3.5 3.7 3.2 3.7

3.4

Merus

 

$$$$$ US West

Rated by 48

3.7 3.5 3.1 3.4 3.2

3.4

Menlo Ventures

 

$$$$$ Menlo Park, US West

Rated by 31

3.3 3.3 3.2 3.6 3.7

3.4

Clearstone Venture Partners

Certified

$$$$$ Santa Monica, US West

Rated by 16

3.9 3.7 2.9 2.9 3.6

3.4

Versant Ventures

 

$$$$$ Menlo Park, US West

Rated by 11

2.9 3.6 3.7 3.3 3.6

3.4

OpenView Venture Partners

Certified

$$$$$ Boston, US East

Rated by 10

3.6 3.4 3.9 2.7 3.3

3.4

DFJ Esprit

Certified

$$$$$ London, Europe

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In the middle of trying to launch a start-up (The Goal Mine), the deepening downturn has pulled me back to a practice (Now Possible) that has become more timely than ever: re-positioning companies.

As I look around the entrepreneurial landscape, what surprises me is how little substantive re-positioning has occurred... yet. The world has shifted, dramatically. The rules have changed. And yet most firms are pretty much still pitching the business model they developed before last fall. 95% of the time, that's not going to work.

This new world creates its own opportunities. All is not gloom and doom, unless you fail to acknowledge how much the rules have changed. Rents are going down. Lots of talent is available. People are willing to take chances (largely because they have no choice.) But at the same time, everyone has both hands on their wallet.

How should your firm re-position itself today? Whatever you decide, that decision should ripple quickly through your pitches, your sales materials, your product/service offerings, and even your pricing sheet.

One thing to keep in mind: hope is not a strategy. Hoping you'll get funding and find customers even though you did not change your positioning, well, that's not much of strategy. Basically, the entire world is taking a 50% pay cut. So what do you do differently?